Remarketing,
defined.
Remarketing in insurance is the process of shopping an existing client's coverage to other carriers at renewal to find better pricing or terms. The agency re-quotes the same risk across multiple markets, then compares the options. It is common when a renewal premium rises sharply or the current carrier changes its appetite.
Why agencies remarket
Remarketing protects the client relationship when a renewal comes back higher than expected. By testing the market, the producer can either confirm the current carrier is still competitive or present a better option.
The work is heavy: the same risk is re-keyed into several carrier portals and the quotes are reconciled by hand, which is exactly the admin AdminZero takes on for the renewal.
Common questions
When should an agency remarket a policy?
Agencies commonly remarket when a renewal premium rises sharply, when the current carrier changes its appetite or coverage, or when the client's risk has changed. The goal is to confirm the client still has competitive pricing and terms.
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